True Corporation aims to tackle e-waste through the "e-Waste TinkTookTee DTorJai" project, to provide a way to recycle used smartphones, mobile phones, accessories or electrical devices at 154 branches of True Shop, TrueSphere and Dtac outlets nationwide. The company aims to recycle 1 million items of such e-waste within one year of the project's launch, and wants none of its e-waste going to landfill by 2030. As part of the initiative, True announced on Monday that its collaboration with leading partners, including All Now Logistics and Total Environmental Solutions to handle logistics and recycling operations, along with TrueCoffee, PAUL, Tao Bin, Sukishi Korean Charcoal Grill, NARS, Ultima II and Major Cineplex, which will offer Drop for Rewards privileges to their customers.
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