Big C Supercenter Plc, a leading retail-wholesale company, is poised to double its expansion rate from previous years, particularly in tourist destinations. The move aligns with increased opportunities as the Tourism Authority of Thailand intensifies its promotion of second-tier cities. According to Big C chief executive Aswin Techajareonvikul, sales at 25 Big C stores in tourist destinations grew by 37% from June to July this year, while domestic spending is still challenged by a stagnant global economy. The company plans to expand in tourist destinations by converting 35 Big C Supercenters into a tourist store concept across the country, bringing total stores in tourist destinations to 60 by the end of this year.
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