New York-listed Accenture (NYSE: ACN) has agreed to acquire Bangkok-based Rabbit's Tale, a creative and digital experience agency.
The move is seen as significantly strengthening the regional creative, brand and data capabilities of Accenture Song – the world's largest tech-powered creative group, according to the announcement.It would "help our clients build and optimize digital experiences across the entire customer lifecycle for growth in Thailand. from business desk", the announcement said.
Rabbit's Tale is rccognized as one of Thailand's most prominent advertising agencies, including being named among the top three agencies of 2022 at the Adman Awards by the Advertising Association of Thailand. It brings credibility in crafting impactful brand strategies, driving digital content, and executing data-driven experiences, the announcement said.
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