Facebook Thailand advises brands to leverage new technologies in augmented reality (AR) and video to provide consumers with a hybrid shopping experience, according to Prae Dumrongmongcolgul, country director at Facebook Thailand.
Ms Prae cited Meta Foresight's 2023 Culture Rising report, which analyses the preferences and expectations of younger shoppers categorised as millennials or Generation Z (Gen Z), described as "global early adopters". The respondents included Thais.
The survey found that 91% of Thai respondents in the Gen Z category use Facebook to consume media content, with 85% of them using Messenger and 83% using Instagram every month."Connections and discovery are core to what makes our apps unique and valuable to communities, and this is especially the case with Gen Z," said Ms. Prae.
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