Line Thailand is preparing new consumer and business features and has embraced generative artificial intelligence (AI) technology as part of its plan to offer value-added services to users and target Gen Y in its network. The company wants to develop a "chat economy" in Thailand. "Line continues to see growth opportunities in the Thai market, with our engineering development team launching new products that suit local needs based on extensive research to understand consumer behaviours," said Norasit Sitivechvichit, chief operating officer of Line Thailand. Thailand has Line's second-largest user base, equal to Taiwan's, while Japan is its largest market. Line Japan merged with Yahoo! Japan in an effort to focus on that market.
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