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E-Wallet battlefield in Thailand. Who is still alive today?



1. True Money Wallet started service before anyone else since 2013 with up to 24 million users . The service ranges from money transfer, payment, payment at 7-Eleven stores, bill payment, water bill, electricity bill, telephone bill, and online shop payment. equivalent to a debit card which is considered the first in Thailand where customers can pay for products by themselves via mobile phone


2. Rabbit Line Pay is a collaboration between 2 companies, Rabbit and Line , with 8 million users. They can be used to pay for electric train tickets. Buy products from Family Mart, Lawson, pay water bills, electricity bills, top up your Easy Pass, and buy movie tickets.


3. The wallet app started serving in 2018 with up to 40 million users , starting from Nakhon Pathom as a model for a cashless society just by scanning to pay for goods. But after the government wants to stimulate the economy by issuing measures to have a project for half a person, we travel together. buy lottery tickets online In order to solve the problem of selling lottery tickets overpriced and others, therefore developing wallets with bank accounts But what makes the wallet app have the number of users growing in leaps and bounds comes from half of each project.


According to the Bank of Thailand's forecast, in 2025 , the use of E-Wallet money will grow 3 times from 15 million users to 45.3 million and there will be more transactions. Seven times from 492 million to 3.7 billion, mobile wallet transaction value from $10.6 billion to $ 36.7 billion

The True Money Wallet, the leader in this market, currently has a market share of 50 percent. Currently, True Money Wallet can be used to cover 6 countries in the ASEAN region , namely Myanmar, Laos, Cambodia, Vietnam, Indonesia and the Philippines.




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