Central Retail Corporation (CRC) is striving for world-class retail tech by investing 10 billion baht to accelerate the development of its next-generation omni-channel platform. David Llamas, chief digital officer of CRC, said in the past five years Central Retail has transformed into a full-scale retail tech company with a leading omni-channel platform, developed by Central Retail Digital.
The group will launch the next-gen omni-channel platform that links all user interactions including offline, online, augmented reality and the metaverse seamlessly, covering the Central Retail network in Thailand, Vietnam and Italy.
The new platform was designed to enhance customers' shopping experiences through ultra-personalisation where products, services and content offering are tailored for the individual customer in real time.It will also create inclusive growth for the group's trade partners.
Comments