Central Retail Corporation, Thailand's leading mall operator, has restructured its food businesses for the first time in its 26 years of operation, unifying all retail brands under Central Food Retail (CFR) as the single brand Tops.
Chakkit Chatupanyachotikul, head of marketing, public relations and creating shared value at CFR, the operator of Tops Supermarket, said the company began the restructuring in the middle of this year with a one-brand strategy.
The names of the CFR retail models Tops Market, Tops Daily, Tops Online and Tops Superstore will be changed to "Tops", while Central Food Hall will be known as Tops Food Hall.
The logo of Tops was updated to provide a more modern, unique and outstanding look, he said. A new typeface has been used to create a different image for Tops, in line with current consumer behaviour.
Comments