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Buzzebees sets out plans to expand internationally




Buzzebees Co, a leading customer relationship management (CRM) and digital engagement platform in Thailand, is expanding its operations internationally and has announced plans to strengthen its CRM and digital engagement ecosystem in Southeast Asia.


The company aims to generate 3.4 billion baht in revenue this year and launch an initial public offering (IPO) on the Stock Exchange of Thailand (SET) in 2024.


Michael Chen, the company's chief executive and co-founder, said the company's vision since its inception 11 years ago has been to connect the world.


Buzzebees built a digital infrastructure through its four core businesses: CRM & loyalty platform development, rewards and privileges management, full-service e-commerce, and retail solutions and e-payment.


The company serves six markets, comprising Thailand, Vietnam, Malaysia, the Philippines, Indonesia and Hong Kong, serving more than 145 million accounts across more than 1,200 partner platforms. Buzzebees acts as a central connector, enabling various brands to become business partners within its partnership network.




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