Atome, Asia’s leading buy now pay later (BNPL) brand, today announced that it has achieved 1 billion THB in total gross merchandise value (GMV), since its launch in Thailand last September. The 1 billion THB milestone represents 100x GMV growth and demonstrates the growing popularity and value of BNPL to retail merchants post Covid19.
Since launch, Atome Thailand has grown to partner 1,000 merchant brands across a wide spectrum of categories, including food and beverage, fashion, beauty and sports. Key merchants include adidas, Agoda, Charles & Keith, Central Marketing Group (which includes brands such as MLB, The Body Shop), Converse, EVEANDBOY, H&M, KONVY, Pandora, SHEIN, Sephora, and Watsons. The Atome app also enjoys a high 4.8 star rating in user reviews on both IOS and Google Play.
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