Advanced Info Service (AIS) is upgrading its My AIS mobile application to become a super-app, which is expected to be launched by the middle of the year under the concept of Mobile First, App First.
The super-app will offer a wider range of products and services to serve its users' daily digital lifestyles. They will include features pertaining to entertainment, insurance, finance, retail, health, lifestyle, and food and beverages.
The company expects consumers to use these products and services all day, according to AIS chief executive Somchai Lertsutiwong.
Mr Somchai said people currently use mobile phones from when they wake up until they go to bed. Some apps are used most of the time, he said, which AIS wants for its own app.
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