Advanced Info Service (AIS) has launched the business-to-business-to-customer (B2B2C) e-marketplace Yellow (www.yellow.co.th) as a new tool to foster the Thai small and medium-sized enterprise (SME) economy. The e-marketplace is operated by AIS's wholly-owned digital marketing arm Teleinfo Media, the operator of Thailand's Yellow Pages telephone directory service. According to Tanapong Ittisakulchai, chief of enterprise business at AIS, the Yellow e-marketplace combines AIS's databases, digital infrastructure and solutions with alliances from various industries to ensure growth opportunities for SMEs.
The platform offers SMEs free membership to let them cash in on business-matching activities, said Mr Tanapong. He said the company expects more than 1,000 SMEs to participate on the platform in the first year of operation. Thailand has more than 3.18 million small businesses employing 12.6 million people, generating roughly 34.2% of the country's GDP. The top three SME industries are service business, accounting for 53% of total SMEs, commerce at 33%, and the manufacturing sector with 13%.
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