Samsung inaugurated its biggest retail store in north India in Connaught Place, New Delhi on Saturday (January 28), within two weeks of Apple prepping to open its first flagship store in the country. The new offline store is the first one from the South Korean tech giant in north India and will house smartphones, smartwatches, TWS earbuds, accessories, tablets as well as appliances.
The push for big retail outlets by tech giants Apple and Samsung suggests that the brands are ready to compete head-on for the India smartphone market this year. Even as shipments in India declined 9 per cent YoY last year in the wake of falling demand and inflation, both Apple and Samsung have helped the premium smartphone segment hit double-digit growth in 2022, data from Counterpoint Research showed.
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