Meta Platforms has said it was adding a host of new features to Instagram, including a tool to trade digital collectibles, in a move that will help content creators monetise their presence on the social media platform.
Users can soon support creators by buying their non-fungible tokens (NFTs) directly within Instagram, the company said on Wednesday. The new features will be tested with a small group of creators in the United States, the company said, and added that it plans to expand to more countries soon.
Meta has been rolling out more features for users to make money on its social media apps as it competes for talent with TikTok and others at a time when influencers are pulling in advertising dollars to these platforms.
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