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Writer's pictureNikkei Asia

Apple suppliers told to make less components as demand reduces




Apple has asked suppliers to make fewer components for the AirPods, MacBook, and Apple Watch families in the first quarter of this year due to low demand, according to a report from Nikkei Asia.


In the fourth quarter of last year, Apple reported Mac revenue of $11.51 billion, an increase of nearly 26% year-over-year. Wearable revenue, which includes the Apple Watch, was $41 billion, while iPad revenue dropped by 13% year-over-year to $7.17 billion.


Talking to Nikkei Asia, one anonymous manager at an Apple supplier is quoted as saying "Apple has alerted us to lower orders for almost all product lines actually since the quarter ending December, partly because the demand is not that strong." Another executive at a supplier for both Apple and Samsung described the current situation as "very chaotic," citing ongoing disruptions and complications.




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