SINGAPORE--(BUSINESS WIRE)--Ant Group today expanded their partnership with Singapore Tourism Board (STB) to make cross-border travel to Singapore more seamless and convenient. The partnership builds on a collaboration forged in 2019 and is focused on driving tourism growth in Singapore through a series of digital and marketing initiatives over the next two years.
To strengthen Singapore’s destination appeal among travellers from Asia, including key markets like Malaysia, the Philippines, South Korea, and Thailand, Ant Group launched the SingapoReimagine with Alipay+ campaign with STB. As part of SingapoReimagine, STB’s international recovery campaign, it offers fresh and innovative experiences to travellers from these markets, while allowing transactions in Singapore through mobile wallets that they are already familiar with.
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