Adobe Inc, a global producer of creative design tools and document management software, has opened its first office in Thailand to capitalise on the growth of the country's digital and creative economy, marking a major milestone in its business expansion strategy in Southeast Asia.
Simon Dale, vice-president and managing director of Southeast Asia (SEA) and Korea at Adobe, said yesterday that opening a new collaborative office in Thailand is an important step for the company in Southeast Asia. The office began its operations in February this year.
With the company's Singapore office having served the Southeast Asia region for over 21 years, the establishment of the new office in Thailand further underscores Adobe's commitment to its customers and partners in the region.
The establishment of the new office also reflects Adobe's strategic investments in innovation-led business growth. Thailand is a very important market as Adobe's second largest market in terms of revenue in Southeast Asia, and the Thai market is sizeable enough now to add more local resources to provide greater engagement and support to the company's customers and partners.
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