Social media platform TikTok said on Thursday it is in the early stages of exploring a chatbot called "Tako" that can converse with users about short videos and help them discover content and is conducting tests with select users in the Philippines.
OpenAI, backed by Microsoft Corp, last year launched chatbot ChatGPT, offering arguably the most natural interaction to date.
That triggered a race to develop features based on game-changing generative artificial intelligence (AI), including TikTok rival Snap Inc whose "My AI" is powered by ChatGPT technology.
TikTok said Tako is designed to help users discover "entertaining and inspiring content" on the app.
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