Siam Piwat Co, the operator of Siam Discovery, has teamed up with Shinsegae, the leading South Korean luxury department store, to offer popular Korean fashion labels at the mall to enhance its status as a Korean hub and entice younger shoppers.
Saruntorn Asaves, the company's first executive vice-president and head of the shopping centre division, said Siam Piwat opened the first pop-up multi-brand Korean fashion store named K-Fashion 82 on the second floor of Siam Discovery in early November, which will operate until next month.
This unique store features nine newly established South Korean brands: Ryu Classic, Grace U, Semicode, Fromyith, Add Studio, Teeny Tiger, Jiminlee, Alice Martha, and Lime Like.
Usara Yongpiyakul, chief executive of Siam Piwat Retail Holding Co, said Siam Discovery plans to double the number of Korean fashion brands to 40 next year, solidifying its position as the "Best K-Street Fashion Hub", with trendy brands from around the world.