Louis Vuitton is releasing a collection of NFTs retailing for $39,000 each.
This week, Louis Vuitton announced a new collection of physical-backed NFTs linked to exclusive products and experiences. The pricey tokens are soulbound and cannot be sold once purchased.
Meanwhile, Apple announced its new Vision Pro headset with a hefty price tag and not a single use of the word metaverse. Plus, NFT lending platforms are on the rise, but who really stands to benefit from this practice?
The luxury brand launched its first saleable NFTs, a new collection of phygital or “physical-digital” Via Treasure Trunks. The trunks cost €39,000 ($41,700) and will act as a digital key granting owners access to future products and experiences in the world of Louis Vuitton.
These exclusive products and events will become available throughout the year.
The Treasure Trunks pivots from Louis Vuitton’s previous set of NFTs offered in Louis the Game, a free-to-play experience that educates users on the luxury brand’s history.
The launch is a part of the luxury brand’s new project, Via, the Latin word for road, and focuses on connecting consumers with exclusive products and experiences.
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