The value of the online food delivery market this year is expected to dip 0.6% year-on-year to 86 billion baht, while the volume of orders is forecast to decrease by 11.3%, according to Kasikorn Research Center (K-Research). The decline is attributed to changes in consumer behaviour post-pandemic, the rise in the cost of living and problems consumers have experienced when making orders. According to the research house, the average price per order this year rose 8.6% over 2022. A survey conducted by K-Research in May found the majority (44%) of respondents were still ordering food online but they had reduced the number of orders they make due to a shift towards dining out or cooking at home. This group also do not wish to incur the additional cost associated with ordering food online. Another 42% of respondents said they would continue to order food online for delivery as normal, while 8% said they would not use it at all. Some 6% of respondents said they would no longer order food online for delivery.
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